Video-Marketing-Yes-or-No-Ask-Evan

Video Marketing – Yes or No? – Ask Evan

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In this video I answer a question from one my readers GT who asked:

“What do you think about video blogs? Blogs that have no text, just a video that you have to watch to get the info?

I am not entirely in favour of video blogs . . . unless they include either the text of the video, or, at least, a brief synopsis or outline of what will be covered in the video.

Your thoughts on video blogs? . . .

Some of my thoughts:

The use of video in online marketing has increased over the past few years and will continue to increase as technology advances and as consumers become more accustomed to accepting info via video.

However . . . not all consumers have warmed up to this method of info distribution and I will admit that I get impatient watching videos for information. My feeling is that with the written word, I can quickly scan, identify and read the info I need and all it takes is a few lines or a few paragraphs.

On the other hand, with video – especially video that goes beyond a couple of minutes – I am forced to sit there listing to the whole load, when it may be only a few sentences that I need to hear.

I suppose my attitude about this could be one of the reasons why I have not yet jumped on the “video marketing” bandwagon. And regarding video blogs, I think the blogger should include at least some text to accompany the video.

Your thoughts on the subject?

GT”