Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
All my insane success began BEFORE Twitter. Imagine what you could do now!
My internet web show was watched by more people that were subscribe to Wine Spectator and Robert Parker combined. I was able to disrupt the marketplace in 24 months by leveraging my youtube brand show and using the disruptive technology tools that were at my disposal at the time. This was back in 2006 before I started to use Twitter and Facebook. I was so afraid of using Facebook and Twitter, because I didn’t want to be the creepy old guy peddling wines to the kids. Shits changed! The ship has sailed. This is the present and the ability for us to communicate with each other is on like Donkey Kong.
The important thing is to figure out how to use disruptive marketing technology to improve your business and communicate like it’s 2014. In order to figure out how to use disruptive marketing techniques to improve your business, you must first identify those technologies – the earlier the better. It’s either learn how to use growth hacking techniques to improve your business or sit back and watch companies steal market share.