Think about how people will consume your content!
If I were a photographer growing my brand and marketing my photos right now the #1 place I would build an audience on is Snapchat. Snapchat is the only platform you can almost guarantee consumption on because the picture disappears in 10 seconds so people will take the time to look at it. Yes there is Instagram and Facebook. But because the photo isn’t going anywhere soon, consumers can just keep scrolling down their feed. As for Snapchat, because the photo is only 8-10 seconds people will actually take the time to consume the photo for those 10 seconds. I have been able to drive much bigger business results through Snapchat by using trending topics from Twitter. To me, Snapchat is the social platform photographers should be paying attention to especially if they want to build an audience.
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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