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In this video I answer a question from one my readers who asked:

“Hi Evan!
Yes I do have a specific question. I’d like to know the quickest way to learn about social media for business.
I’ve been working in communications at a software company for more than 14 years. I haven’t had to use social media because the company’s market is very specialized and wouldn’t require it.
However, I’m currently looking for another job in Communications and while I have a strong writing/editing background in both English and French, I have never done Web 2.0. It seems to be a strong requirement for many Communications jobs I see.
How do I fill this gap and quickly? Janice”